Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Nexxus Makes Over Molly Sims - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Nexxus Makes Over Molly Sims

The brand recruited the actress/model for its latest launch.

Author Image

By: Jamie Matusow

Editor-in-Chief

Actress and model Molly Sims unveiled a dramatic hair color makeover – from sun-kissed blonde to vibrant red, for Nexxus – helping the brand promote its new Nexxus Color Assure color care collection.

Nexxus celebrity color expert and colorist Aura Friedman transformed Sims’ locks.

The collection features a Pre-Wash Primer, our revolutionary first-ever pre-treatment, that shields hair against color fade before it’s even a problem. The products are infused with a blend of clear, weightless oils, including almond, to lock in moisture, nourish hair and reduce breakage; coconut, to provide softness and elasticity; and argan oil, to improve shine and vibrancy.

The color care system is also sulfate free and provides two times longer color protection, compared with non-conditioning shampoos, when used over an eight-week period.

David Rubin, Vice President, Hair Care for Unilever U.S., said:

“We know women have an emotional connection with their colored hair – one that starts with elation which turns to frustration because of color fade and the inability to make that color last. By developing Color Assure – with our breakthrough primer to help lock out water so colored hair stays vibrant twice as long – Nexxus makes it possible for women to love their hair color longer!”

The brand is also hosting a “Prime Color” contest on Facebook, February 19, 2014 through April 1, 2014.

Sims will kick off the contest by posting a selfie of her freshly colored hair, and encourage others to share their own just-colored selfies, using the hashtag #primecolor on Instagram and Twitter.


Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters